Google provides advice on hiring an SEO consultant

Google has released a new video to help businesses decide whether they need to invest in SEO and how to choose a good consultant.

Maile Ohye, who is the face of the video, outlines the process involved in finding a “useful” SEO, and a number of things to watch out for. Her key piece of advice is to ask your consultant to back up any recommendations with a statement from Google, to avoid shady tactics that could result in negative results.

Below I’ve picked out two other key quotes:

“If you want long-term success, there aren’t any quick magical tricks that SEOs can provide to ensure your site ranks number one.”

“It’s important to note that SEO’s potential is only as high as the quality of your business or website.”

The most important piece of advice, from my perspective, is how long businesses need to give SEO consultants before expecting results. This is the number one question that I get asked by clients, and it’s good to have Google’s official stance on the matter:

“In most cases, the SEO will need four months to a year to help your business first implement improvements and then see potential benefit.”

Maile also outlines a good general process when it comes to hiring an SEO:

  1. Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business.
  2. Check their references.
  3. Ask for a technical and search audit.

And if you are looking for specific questions to ask a consultant or agency, Google has you covered on that front too:

  • Can you show me examples of your previous work and share some success stories?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe?
  • How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you?

If you are currently looking for an SEO consultant and would like answers to the above questions, and any of your own, please feel free to get in touch via my contact page. To watch the video and read Google’s full advice on SEOs, visit their help website here.


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